Understanding the Plan
The foundation of our business
Your income
Promote* quality products that people use every day. Earn in three ways:
- Retail margin from every Amway™ product that a registered customer purchases.
- Bonuses calculated from your business growth.
- Incentives rewarded as you reach key milestones in your business.
*Only Amway Business Owners who have sufficient registration of business activity with the local state and tax authorities are eligible to receive any income deriving from business.
Retail margin
We provide retail prices for every product, which are 20% higher for your registered customers than your Amway Business Owner price. The difference between the ABO price and retail price is the first part of your income: your retail margin.
Amway Business Owner price - ABOs pay a special ABO price for every product.
PV determines your qualification level
PV stands for Point Value. Nearly all products have a PV. The total PV of all product orders placed by you and the business group together for the month determines your bonus level. This table shows you the PV amount you need to earn per month in order to qualify for the different Performance Bonus percentages. Point values of individual products can be found online.
BV is used to calculate your Performance Bonus
BV stands for Business Volume. Nearly all products have a BV value, which determines the size of the bonus you will receive at a certain bonus percentage level.
Monthly PV | Performance Bonus % |
| 10,000 PV | 21% |
| 7,000 PV | 18% |
| 4,000 PV | 15% |
| 2,400 PV | 12% |
| 1,200 PV | 9% |
| 600 PV | 6% |
| 200 PV | 3% |